| Raising awareness |
Once your website is built effectively,
made more relevant to the business, updated and fine-tuned, there is still something
else you can do to attract the intended audience.
Publicity - on and off the Internet. We provide free basic information on
how to get your site signposted on the 'net, and for those who are more serious
about signposting, please enquire about
our specialised services.
Publish your site address on letterheads, brochures and business cards. If
you advertise in newspapers, radio or TV, make sure the address is there. Then
go one better - let us mount a public relations campaign to spread the message
even further.
We can target the media, including the trade publications, used by your customers
and prospects to get the most leverage out of the campaign. We have a long track
record in media publicity, having consulted to major Australian companies including
AWA. See the promotion section in the "market"
folder.