"A picture tells a thousand words". True enough, but on the web, you don't want to take a thousand seconds to tell it. Viewers will not wait at sites that take too long to load.

Web graphics need to be not only attractive and appropriate, but they must also download FAST.

We use techniques including compression and special palettes to ensure that graphic file sizes don't blow out. We keep a close weather eye on the total file sizes for graphics used in a single page, and on the site as a whole.

Time to load is one thing, time to create is another. We lean toward the simpler graphical solutions so as to reduce production time - and make your web dollars go further.