A rule of successful media publicity is to maintain a stream of positive information. This way, a desired image is reinforced in the minds of media people and in their audiences.

Our intensive publicity services will employ this principle for your website - to create the snowball effect and increasingly build up the desired image about your organisation.

Our experience shows that when media people grow to appreciate and trust a source, they will often approach that source and request expert comment for news stories, without waiting to receive a formal media release. The longer our clients are associated with us, the more this kind of bonus can be expected.